How casino and sportsbook affiliate programs work: FTDs, NGR and GGR, negative carryover, RevShare and CPA deals, and the compliance caveats that come with regulated gambling markets.
GGR is what players lose; NGR is what is left after bonuses, taxes and fees. How each deduction, FTD baselines and negative carryover shape your RevShare.
How the btag parameter connects players to affiliates in iGaming programs, how to add sub IDs without breaking it, the errors that lose players, and where S2S postbacks fit in.