Postback URLs, S2S tracking, click IDs, sub-IDs and offline conversion imports: how affiliate conversions are recorded, attributed and passed between networks, trackers and ad platforms.
How affiliate cookie windows work, real windows from Amazon, Shopify, Semrush and HubSpot, last-click vs first-click, and why browser limits make the effective window shorter.
Pass your tracker's click ID to an affiliate network, then post conversions back to Voluum, RedTrack, Keitaro or Binom with the right macros, payout and status.
Safari caps script-set cookies, browsers strip click IDs from links and ad blockers stop pixels. How to move affiliate attribution to first-party capture and S2S postbacks.
Capture the GCLID on your landing page, pass it through your affiliate link, and upload conversions to Google Ads and Microsoft Ads so bidding optimizes for sales, not clicks.
How to plan sub ID slots, name values so reports stay readable, pass tracker and ad click IDs, and keep personal data out of affiliate links.
A postback URL lets an advertiser's server report conversions with a click ID instead of a browser pixel. How S2S tracking works, how to set it up, and how to debug it.