For brands running their own affiliate program: commission models, partner recruitment and approval, payouts, reporting and the day-to-day operations of a healthy program.
Published affiliate commission rates from retail, travel, SaaS, hosting, iGaming and crypto programs, each sourced, plus the margin math, tiers and tests for setting your own.
CPA pays once, RevShare pays for as long as the customer stays, and a hybrid deal splits the difference. Worked payout math plus a checklist for brands and affiliates.
Payout schedules and net terms, what PayPal, Payoneer, wires and USDT cost, thresholds, tax forms, KYC, holds and reversals, and how to automate affiliate payments.
Fifteen places to find affiliates, outreach emails you can adapt, a screening checklist that keeps fraud out, and the onboarding steps that turn approved partners into active ones.
A practical launch plan for brands: check your margins, pick a commission model and cookie window, choose a platform, set up S2S tracking, then recruit, activate and measure your first affiliates.
EPC is total commissions divided by clicks. The formula with worked examples, a three-input calculator, EPC vs conversion rate and AOV, and how brands and affiliates use it.