Glossary · iGaming Affiliate Marketing

What is NGR (Net Gaming Revenue)?

Definition

Gross gaming revenue minus deductions such as bonuses, payment fees, taxes, and chargebacks; the usual base for iGaming RevShare commissions.

NGR (net gaming revenue) is an operator's gross gaming revenue (GGR) after deducting costs such as player bonuses, payment processing fees, gaming taxes, chargebacks, and sometimes platform or game-provider fees. In iGaming affiliate programs, NGR is the most common base for RevShare commissions, so the exact list of deductions directly affects what affiliates earn.

How it works

There is no single industry-standard NGR formula; each operator defines it in its affiliate terms. A typical structure:

NGR = GGR - bonuses - payment fees - chargebacks - gaming taxes - other agreed costs

Some programs also deduct an administration fee calculated as a percentage of revenue. The affiliate's commission is then based on the NGR generated by their referred players during the period:

Commission = NGR x RevShare %

Example

Example: an affiliate on 35% RevShare.

GGR from referred players:  $20,000
Bonuses:                    -$4,000
Payment fees:               -$1,000
Gaming tax:                 -$3,000
NGR:                        $12,000
Commission (35%):           $4,200

The same activity at 35% of GGR would have paid $7,000, which shows why the deduction list matters as much as the percentage.

Why it matters

For affiliates, comparing RevShare offers by percentage alone is misleading: 40% of a heavily deducted NGR can pay less than 30% of a lightly deducted one. Ask for the full NGR definition and whether negative carryover applies. For operators, a clear, consistently applied definition reduces disputes and builds affiliate trust. Because NGR is driven by player losses, licensing and responsible-gambling obligations apply whatever the commission structure. See FTD, NGR, GGR and negative carryover.

Related: GGR, RevShare, negative carryover.

  • GGR (Gross Gaming Revenue)

    The amount players stake minus the winnings paid back to them, measured before bonuses, fees, taxes, and other operating costs.

  • RevShare (Revenue Share)

    A commission model in which the affiliate earns an agreed percentage of the revenue generated by the customers they refer, usually on an ongoing basis.

  • Negative Carryover

    A RevShare rule in which a negative monthly revenue balance carries into later months and must be offset before the affiliate earns commission again.

  • FTD (First-Time Deposit)

    A referred player's first real-money deposit with an operator, the event most iGaming and trading CPA deals use as the qualifying action.

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