Author · 14 articles

Elena Markovic · Page 2

Partner Programs & iGaming Editor, MassPartner

Elena writes about affiliate program economics for the MassPartner editorial team: commission models, iGaming deal terms, payouts, contracts and compliance. Her articles cite regulators and the programs' own published terms.

Commission models
iGaming
Affiliate payouts
Compliance

Articles by Elena Markovic

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iGaming Affiliate Marketing

What Is a btag? btag Tracking in iGaming Affiliate Programs

How the btag parameter connects players to affiliates in iGaming programs, how to add sub IDs without breaking it, the errors that lose players, and where S2S postbacks fit in.

Elena MarkovicOct 12, 20266 min read

Running an Affiliate Program

What Is EPC in Affiliate Marketing? Formula, Examples and Calculator

EPC is total commissions divided by clicks. The formula with worked examples, a three-input calculator, EPC vs conversion rate and AOV, and how brands and affiliates use it.

Elena MarkovicOct 12, 20266 min read