Guides and explainers from the MassPartner blog about s2s tracking.
Safari caps script-set cookies, browsers strip click IDs from links and ad blockers stop pixels. How to move affiliate attribution to first-party capture and S2S postbacks.
A practical launch plan for brands: check your margins, pick a commission model and cookie window, choose a platform, set up S2S tracking, then recruit, activate and measure your first affiliates.
A postback URL lets an advertiser's server report conversions with a click ID instead of a browser pixel. How S2S tracking works, how to set it up, and how to debug it.
How the btag parameter connects players to affiliates in iGaming programs, how to add sub IDs without breaking it, the errors that lose players, and where S2S postbacks fit in.