MyAffiliates Alternative for CPA-Led and Hybrid Programs

MyAffiliates alternatives include Affilka, Cellxpert, Income Access and MassPartner. MyAffiliates is an iGaming platform that brings an operator's brands and products under one affiliate system, with formula-based commission plans and unlimited sub-affiliate tiers, and it fits established multi-brand operators well. MassPartner suits operators and fintech or crypto brands that pay CPA or hybrid deals, compute revenue in their own backend and want a published price.

The comparison uses MyAffiliates' website as of October 2026. Where MyAffiliates doesn't publish a detail, the table says "Not published".

What MyAffiliates is and who it's great for#

MyAffiliates describes itself as affiliate marketing software for high-volume industries, used by operators in iGaming, forex, binary and lottery. Its about page dates the company to 2007 and lists teams in Australia and Malta.

Key capabilities from MyAffiliates' feature pages:

• Commission plans: formula-based plans that can use any data field the operator sends; flat, tiered and progressive RevShare; standard, tiered, progressive and country-specific CPA; qualified CPA paid after player actions such as deposit thresholds; CPL; hybrid plans; and unlimited sub-affiliate tiers.
• Customer management: per-customer dashboards, CPA qualification details, provenance by referring site, landing page and media channel, remapping customers to other plans or affiliates, and suspension for fraud or compliance reasons.
• Reporting: affiliate, customer, marketing, fraud-related, payment and system reports, plus an XML API.
• Media: HTML5 and other formats, Bannerflow and Connextra integrations, FTP bulk upload and XML feed import.
• Operations: AWS hosting, a bi-weekly release cycle with new features included for all clients, an audit trail of changes, and 24/7 support with an emergency contact.

For multi-brand casino, sportsbook or poker operators with complex deals and affiliate hierarchies, that flexibility is the draw.

Why teams look for MyAffiliates alternatives#

• Pricing isn't published. MyAffiliates describes a one-time setup fee covering integration and migration of existing affiliates, then a fixed monthly subscription. The amounts aren't listed, and the site offers a demo.
• An integration project. Commission formulas run on data your platform sends, so launch involves feeding player data from your backend. That suits established operators more than a team testing affiliates for the first time.
• Scope. A single-brand crypto exchange or fintech app paying flat CPA may not need formula plans, sub-affiliate trees or multi-brand consolidation.

MyAffiliates vs MassPartner: side-by-side#

When to choose MyAffiliates#

• You run several gaming brands and products and want them under one umbrella affiliate program.
• Your deals need formulas on custom data fields, such as revenue after deductions or deposit thresholds your platform calculates.
• You pay affiliates for recruiting other affiliates. MassPartner has no sub-affiliate or multi-tier commissions.
• You want the vendor to migrate existing affiliates as part of setup. MassPartner has no bulk import of affiliates or history.
• You want 24/7 support with an emergency line from a long-established iGaming vendor.

When MassPartner fits better#

• You're an earlier-stage operator, or a crypto or fintech brand, paying mostly CPA on FTDs or hybrid deals, and your backend decides which users qualify.
• Your backend computes revenue. MassPartner calculates RevShare as a percentage of the amount you send with each postback; it doesn't import player-level data, calculate NGR or automate negative carryover. Our explainer on FTD, NGR, GGR and negative carryover covers the math.
• You want to start with a 7-day trial and published pricing rather than a scoping call and setup fee.
• You want a fraud score on every click and per-campaign country blocking, with blocked clicks logged for review.
• You want affiliate contracts with prohibited-actions clauses, e-signatures and version history.

See our iGaming affiliate software page and iGaming buyer's guide for where MassPartner fits and where a specialist is the safer choice. Non-gambling brands can start with our crypto affiliate software page. Plan to bring your own affiliates: the marketplace is an extra discovery channel, not a replacement for recruiting.

Migration checklist: MyAffiliates to MassPartner#

1. Settle legacy players. MassPartner attributes conversions through its own click ID, so players referred before the switch aren't tracked there. Keep paying legacy RevShare from your backend or the old platform until those deals end.
2. Export your records: affiliates, commission plans, sub-affiliate trees, media and historic customer-level reports.
3. Recreate deals as campaigns. Each campaign has one commission type, cookie duration, country rules and approval mode; formula plans need to be simplified into CPA, RevShare or Hybrid terms.
4. Post events server to server (registration, FTD, deposit or revenue) with the amount commissions should use. See S2S postback tracking, and test with the installation tester.
5. Sign new agreements that spell out qualification rules, deductions and carryover policy. Our affiliate agreement template is a starting point.
6. Invite affiliates to your branded portal with new links and a cutover date.
7. Run both systems in parallel for one commission cycle and reconcile FTDs and commissions.

Evaluating other specialists? See our Affilka alternative and Cellxpert alternative pages.

Responsible gambling note#

Affiliate software doesn't make a program compliant. The UK Gambling Commission states that operators are responsible for the actions of their third parties, including marketing affiliates. Accept traffic only from markets where you're licensed, approve creatives, and require 18+ and responsible-gambling messaging where regulators demand it. Nothing here is legal advice or a promise of revenue.