Tag · 3 articles

Articles tagged “sub id”

Guides and explainers from the MassPartner blog about sub id.

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How to Import Affiliate Conversions into Google Ads (Offline Conversion Import)

Capture the GCLID on your landing page, pass it through your affiliate link, and upload conversions to Google Ads and Microsoft Ads so bidding optimizes for sales, not clicks.

Daniel ReyesOct 12, 202610 min read

Tracking & Attribution

Sub ID Tracking: How to Use Sub IDs in Affiliate Marketing

How to plan sub ID slots, name values so reports stay readable, pass tracker and ad click IDs, and keep personal data out of affiliate links.

Daniel ReyesOct 12, 20266 min read

iGaming Affiliate Marketing

What Is a btag? btag Tracking in iGaming Affiliate Programs

How the btag parameter connects players to affiliates in iGaming programs, how to add sub IDs without breaking it, the errors that lose players, and where S2S postbacks fit in.

Elena MarkovicOct 12, 20266 min read