Guides and explainers from the MassPartner blog about click id.
Safari caps script-set cookies, browsers strip click IDs from links and ad blockers stop pixels. How to move affiliate attribution to first-party capture and S2S postbacks.
How to plan sub ID slots, name values so reports stay readable, pass tracker and ad click IDs, and keep personal data out of affiliate links.
A postback URL lets an advertiser's server report conversions with a click ID instead of a browser pixel. How S2S tracking works, how to set it up, and how to debug it.