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Articles tagged “affiliate metrics”

Guides and explainers from the MassPartner blog about affiliate metrics.

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How to Start an Affiliate Program: A Step-by-Step Launch Plan

A practical launch plan for brands: check your margins, pick a commission model and cookie window, choose a platform, set up S2S tracking, then recruit, activate and measure your first affiliates.

Elena MarkovicOct 12, 202612 min read

Running an Affiliate Program

What Is EPC in Affiliate Marketing? Formula, Examples and Calculator

EPC is total commissions divided by clicks. The formula with worked examples, a three-input calculator, EPC vs conversion rate and AOV, and how brands and affiliates use it.

Elena MarkovicOct 12, 20266 min read